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DC Shoes Becomes the Official Footwear Sponsor for Supercross
HUNTINGTON BEACH, CA--(Marketwired - Jan 6, 2016) - Today, DC proudly announces the brand is the exclusive footwear sponsor of the 2016 American Motorcyclist Association (AMA) Supercross season. Teaming up with Journeys for the 2016 Supercross sponsorship, DC will host athlete signings, conduct product giveaways and pit activations around the US. Check out the DC team and stay up-to-date on the brand and its riders at: dcshoes.com/Moto.
DC Moto Athlete and King of Supercross, Jeremy McGrath said, "DC and Supercross together are family. Exactly as it should be!"
DC has been a part of the industry and involved since 1997, sponsoring some of the most iconic and popular names in the Moto world including 72-time Supercross winner, Jeremy McGrath. DC's 2016 Supercross riders include Jeremy McGrath; Trey Canard; Adam Cianciarulo; Malcolm Stewart; Tyler Bereman and Jimmy Decotis.
Journeys' Senior Vice President of Marketing, Kari Irons states, "The DC brand is synonymous with the Moto world and JOURNEYS IS thrilled to partner with (DC) for Supercross."
As the official 2016 Supercross footwear sponsor, DC and Journeys will hold pit activations, hand out product giveaways, host Instagram contests and an opportunity to win a cash prize of $10K for the individual who wins both the Last Chance Qualifier (LCQ) and main event.
Ticket information for each 2016 Supercross race can be found at amasupercross.com. For more information on DC, the exclusive partnership and to shop now, please visit dcshoes.com, #DCShoes and #DCMoto.
Founded in 1994, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC Shoes stands as a global brand whose product line has expanded to include men's, women's and kids' skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.
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